Pulse · Orkestra's demand layer
The sales you never see. Captured in store and online.
Every system records what sold. Pulse records what didn't: what shoppers wanted, why they walked away, and what it was worth.
What Pulse does
One demand signal across every channel.
- 01 · Capture
Lost demand, as it happens
- 02 · Explain
Why the sale didn't happen
- 03 · Value
What it was worth
Two channels, one signal
Wherever your customer shops, Pulse captures the sale that didn't happen.
Pulse on the floor
Capture what shoppers wanted and walked out without, so the next visit has the size, colour and product they came for.
- Black midiSize 38Restock
- Wool blazerNavyReallocate
- TrousersPetiteBuy
Store 22 · missed demand
- Lost sales you can win back on the next visit
- Sizes and colours that should have been on the shelf
- Demand you can restock, reallocate or buy for
A simple integration with the systems you already run.
Pulse Online
Capture lost demand online so you can run the right advertisement and put the right item in front of the next shopper.
- Petite trousersNo listingBuy · advertise
- Black midi · size 8Sold outRestock
- Wide-leg denimWalked awayRight size, next visit
Online · missed demand
- Demand you can restock or move to the door that needs it
- Assortment gaps you can buy and list for
- The next ad and product that should exist
A simple integration with the systems you already run.
What you get
Not a dashboard of clicks. A list of sales you can win back.
Pulse ties each missed sale to its likely cause, so the next move is clear: restock, reallocate, buy, or advertise.
| Missed demand | Evidence | Likely cause | Action |
|---|---|---|---|
| Black midi, size 8 | Wanted, not available | Size availability | Replenish |
| Petite trousers | Asked for, not in range | Assortment gap | Buy |
| Wide-leg denim | Looked, left without buying | Fit uncertainty | Right size next |
Store and online demand, in one view, per product and per store.
See what your stores and storefront are missing.
Start with one channel or both. Pulse feeds straight into StoreDNA and Cockpit.